The 'Nationale Postcode Loterij' is one of the most popular lotteries in the Netherlands. As year-round partner the end-of-year campaign is the biggest and best production to do.
The key visual is created in-house. Our challenge is to bring the big idea consistently to life across all digital touchpoints and channels by adding interactivity, motion, and sound.
To make sure we can produce and create digital assets as efficient as possible, all ambassadors are pre-briefed by us. This is to ensure that the output of the photo and video shoots is digital proof. In that way, we have all the material to produce the assets to match the media strategy and have room to optimize along the way.